LORELEI DERERA

I’m looking of a position as a Sr. Account Director. During my 15+ years in marketing I have helped lead some of the world’s most iconic brands including Unilever, Honda, Johnson & Johnson, Kraft, and Philips. I have great passion for my work and take great pride in my proven ability to deliver strategic solutions and measurable results that exceed expectations.

For example, I was a principal architect of Goodyear’s highly successful “Winter Tire” campaign that surpassed all expectations by selling out the entire seasonal inventory - over 60% of all winter tires sales across Canada. The campaign also resulted in an increase of sales by 11%+ though the recession period of 2009.

I have also spearheaded several award-winning integrated campaigns, including one for Tylenol that yielded a 46% response rate - a considerable improvement over the industry average.

I have a strong digital background, with experience developing online strategies and marketing plans accompanied by content development, web analytics, SEO and measurement.

As a world traveler, I have a great enthusiasm for current events and documentaries. As the parent of two school-age girls, I also play an active role in my community by aiding on several business boards.

Last, but not least, I have the skills to bring out the best in my team, develop campaigns on time and on budget, and manage many moving parts and stakeholders towards a common goal. These skills have served me extremely well in my past leadership roles.

I thank you for your time and consideration and very much look forward to the opportunity to speak.

Sincerely,

Lorelei Derera